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IRC

Market Research

Market Research

Success Stories

Survey Research

Conduct detailed surveys to gather quant/qualitative data (preferences, behaviors, and opinions).

Business Benefit

Informs product/service positioning, strengthens customer strategies and enhances data-driven decision-making.

ROI

Leads to higher product success rates by aligning offerings with customer expectations.

Customer Satisfaction

Measure customer satisfaction through structured feedback mechanisms (i.e. CSAT, NPS, etc.).

Business Benefit

Enhances customer retention, loyalty, and repeat business by addressing areas of concern and identifying areas for improvement.

ROI

Reduces churn and increases customer retention rates, directly impacting revenue.

Competitive Insights

Collect and analyze competitor data to improve strategic positioning and market understanding.

Business Benefit

Sharpens competitive strategies, identifies market opportunities, and improves brand positioning.

ROI

Improves market share and profitability by staying one step ahead of competitors.

Market Studies

Create detailed profiles of customers / companies based on data analysis (demo/firmographic).

Business Benefit

Identifies growth opportunities, supports business expansion, and informs long-term strategies.

ROI

Increases profitability and competitive advantage by seizing timely market opportunities.