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IRC

BASF

Client

BASF is a chemical company that creates products for a variety of industries, including plastics, crop protection, oil and gas, and more. Their corporate purpose is “to create chemistry for a sustainable future”. BASF’s products and solutions are designed to improve quality of life, conserve resources, and ensure nutrition.

Challenges

BASF had developed a new smokestack scrubber technology designed to reduce factory air pollution without requiring extensive retooling of existing factory setups. They needed to identify and reach potential customers interested in adopting this pollution-control solution.

Solution

IRC conducted outreach to research supervisors and relevant factory contacts, informing them about BASF’s scrubber technology and generating sales leads. They provided BASF with a database containing details of interested prospects and relevant statistics.

Results

IRC successfully connected BASF with potential buyers by identifying companies interested in the smokestack scrubber. The database delivered to BASF included comprehensive contact information and interest levels, enabling targeted follow-up by their sales team.

Business Benefits

Enabled BASF to efficiently target prospects likely to benefit from the scrubber technology, accelerating lead generation.

Provided a cost-effective solution for factories to reduce pollution, increasing the market appeal for BASF’s product.

Helped BASF increase brand awareness in the environmental compliance market by reaching decision-makers directly.

Delivered actionable insights and data, empowering BASF’s sales team to prioritize follow-up with high-potential leads.

Strengthened BASF’s market positioning as a provider of innovative and cost-effective pollution-control solutions.

Supported BASF’s sustainability initiatives by promoting technology that aligns with environmental regulations and compliance efforts.

"IRC’s strategic engagement was instrumental in helping us showcase the value of our scrubber technology. Their ability to target the right prospects made a tangible impact on our market reach and sustainability goals."

Lauren Essex-Santamaria

@BASF