Client
Provider of neurological and neurodevelopmental services intended to offer comfort and hope that transform the lives of individuals of all ages and their families residing in New Jersey and Pennsylvania. The company offers precision medicine, behavior sciences and therapeutic treatments, along with providing assessment, treatment and support services, enabling its patients to avail positive outcomes and treatments for neuro disabilities and neuropsychiatric disorders, brain injury and other neurological problems.
Challenges
NeurAbilities needed to increase awareness about their diagnostic and treatment services for children with autism, epilepsy, and other comorbid disorders. Their target audience included daycare centers, preschools, and healthcare facilities in New Jersey and Pennsylvania. They required assistance with outreach, introducing their services, and setting appointments or partnerships.
Solution
IRC executed a B2B outreach campaign that involved:
- Contacting facilities from a provided list, including daycares, preschools, and medical institutions.
- Introducing NeurAbilities’ services and sending detailed RFIs (Request for Information) via email with links to webinars, brochures, and their website.
- Setting appointments or scheduling visits for follow-ups to foster partnerships or distribute materials for parents.
- Inviting targets to NeurAbilities’ webinars for additional engagement.”
Results
The outreach efforts successfully expanded NeurAbilities’ reach, generating partnerships with major institutions, including Children’s Hospital of Philadelphia (CHOP) and other prominent hospitals. The campaign introduced NeurAbilities to new facilities and improved awareness of their full range of services. New patient referrals were tracked by NeurAbilities as a direct result of the campaign.
Business Benefits
Enhanced market presence: Expanded awareness of NeurAbilities’ services among daycare, preschool, and healthcare facilities in New Jersey and Pennsylvania.
Improved partnership opportunities: Secured partnerships with major hospitals and facilities, including CHOP.
Increased referrals: Provided informational materials to facilities, leading to patient referrals.
Efficient B2B engagement: Streamlined outreach and follow-up processes, saving NeurAbilities time and resources.
Comprehensive service promotion: Introduced facilities to NeurAbilities’ full range of services, potentially increasing service utilization.
Webinar participation: Improved engagement by inviting facilities to attend educational webinars.
Actionable feedback: Provided scheduling details and insights for future outreach campaigns.