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Demand Generation

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

(Source: DemandGen Report)

One of the greatest barriers to sales is a lack of time and a lack of resources. As extended members of your sales team, iRc fills the gap. We partner with IT companies throughout the world to provide efficient and cost-effective technology demand generation solutions. Using our own proprietary database of market intelligence, we are able to make informed inquiries with prospects that you want to pursue with knowledge of such things as budget cycles, planned IT initiatives and standard procurement process.

Our highly targeted telesales campaigns are fully customized to your unique selling environment to help you find new business opportunities for your products or services in your targeted geographic area and vertical markets.

Appointment Setting

Our IT appointment setting service connects your sales team to corporate decision makers within your target area via pre-screened, qualified leads and intelligent contact appointment information. This allows your sales team to focus on making presentations and closing deals.

Our telesales professionals are highly trained on all of the new and emerging trends in the industry, including:

    • Hyper-Converged Infrastructure
    • Server and Storage Virtualization
    • Business Intelligence
    • Data Protection/Business Continuity
    • Software Defined Data Center
    • Cloud Infrastructure and Management Tools
    • Data Center Refresh
    • Print Management Solutions
    • VDI Thin Client Solutions

No matter what technology solution you want to promote, we can help.

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What Our Clients Say

I have worked with iRc for the past two years in the creation and execution of channel programs. I have found them to be responsive, professional and highly efficient.  Their telemarketing team is able to quickly understand our offering and synthesize what they have learned into effective script that gets results. iRc also had the ability to project manage multiple vendors and partners, keeping track of who needs to be where and measuring the ROI on activities, while engaging my direct sales teams.

IRC has become an integral part in how I run programs designed to generate leads for my channel partners.

George Kelly, Channel Marketing Manager
NetApp

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