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Why iRc

Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads.”

 (Source: Forrester Research)

With IT solutions at the top of the list of many company’s major expenditures, purchasing decisions are not made lightly. Relying on cold calling to secure new business is like asking your sales staff to find needles in a haystack.

Interactive Research Communications (iRc) is a U.S.–based company specializing in providing lead generation services within the technology sector. Our success is based on over a decade of experience in the industry which has allowed us to carefully hone our winning formula:

Proprietary Market Intelligence…
which is continually refreshed through ongoing call verification and surveying, allowing us to capture not just contact info, but also install base, upcoming IT initiatives in the planning stage, budget cycles, procurement process and key decision makers.

“Best in Class” Telesales Professionals…
which results from our all-virtual infrastructure, creating a limitless recruiting pool throughout North America and Australia.

Ongoing Training and Development Programs…
which keep our telesales professionals proficient in the ever-changing technology landscape, allowing for meaningful and insightful dialogue with all levels of management.

Outstanding Virtual Infrastructure….
Which provides precise “real time” management and reporting of campaign activities and results, 24/7/365.

As a virtual extension of your sales team, we’ll work diligently to provide you with the kind of business intelligence and demand generation support you need to advance your pipeline and increase ROI.

Founder and CEO Rick Meares brings more than 30 years of experience in finance, sales, marketing and operational leadership within the technology sector. Rick’s background includes corporate level Fortune 500 technology consulting as well as long-standing relationships with top industry IT solution providers, manufacturers and channel partners.

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What Our Clients Say

iRc has consistently excelled at driving lead generation activities for my team. Their knowledge of technology and the industry has helped my partners engage with potential customers and their dedicated follow-up makes sure nothing falls through the cracks. I encourage anyone needing lead gen support to consider iRc.

Nick Drews, Brand Marketing Manager
Avnet Technology Solutions

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